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Adam Loeffler

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Logo%252520-%252520Orange%252520small%25

Red Claw

Branding Project

 

   Red Claw is a branding endeavor that is created for the Escape to Nature(EN) tools.  The Red Claw brand came to light due to the natural theme EN targeted.  The Red in the name came from the testing of a red ascent for the EN tools which was based off of the Sun's red horizon line when rising in the morning.  The Claw in the name started with the thought of living in the same sphere as animals that naturally claim the outdoors as their own.  These two finally merged when the thought of creating a product line came up.  This means that the main purpose of this personal project is to start a branded product line.

Inspiration

   

Hand Drawn Ideation

Final Ideation Render

 

Packaging Ideation

Product Logo 

  

© 2020 Adam Loeffler. All Rights Reserved.

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