top of page
Adam Loeffler
Red Claw
Branding Project

Red Claw is a branding endeavor that is created for the Escape to Nature(EN) tools. The Red Claw brand came to light due to the natural theme EN targeted. The Red in the name came from the testing of a red ascent for the EN tools which was based off of the Sun's red horizon line when rising in the morning. The Claw in the name started with the thought of living in the same sphere as animals that naturally claim the outdoors as their own. These two finally merged when the thought of creating a product line came up. This means that the main purpose of this personal project is to start a branded product line.
Inspiration


Hand Drawn Ideation


Final Ideation Render

Packaging Ideation




Product Logo






bottom of page